NXT Ascent


Our mission is to build high growth consumer brand companies, through a customer first approach utilizing our proprietary blueprint for efficient and repeatable growth. We will only accomplish this by remaining true to the values & guiding points of our business, which are:

Our Values 

Our People 

Our people will drive the success of NXT Ascent; we need to do everything possible to put our people in the best position for success. We expect high personal performance and high team performance and will get this commitment through our continued approach that our people are most important.

Customer #1 

We need to take a customer 1st approach in everything we do; every brand we create must value the customer experience as top priority. Our customers must believe we have the best customer service of any consumer brand out there.


We need to win; we must prioritize meeting our goals through hard work, proactivity and teamwork.


We need to be ruthlessly efficient in everything we do. We must create processes which produce significant outputs with minimal wasted effort.


We need to have fun in all we do & never forget it. We are creating awesome consumer brands…that is fun. We want our people to be jazzed to perform their scope of work for the company.

As a company, NXT Ascent must live these values every day and they should guide much of our decision-making process.